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Oh So Juicy by Chris Turchi and Brandon Bader

posted in: Close-up, Street Magic, z_new


Chris Turchi and Brandon Bader
Available from any Murphy’s retailer or dealers contact www.murphysmagic.com
Price: £27.50

This is a pleasing visual moment of magic, where a pack of gum instantly loses its wrapper, leaving the loose individual pieces, most of which can be handed out. Unusually for a piece of eye candy it is (with one proviso) well constructed and practical to perform.

You are provided with a cleverly designed, three dimensional, copy (actually a pastiche) of a packet of Wrigley’s Juicy Fruit chewing gum which when released automatically folds into a single, apparently wrapped, flat stick. The transformation can take place either in one or two stages. 

One of the touches that makes this practical is that part of the packaging locks the assembly together and allows it to be carried set in the pocket. At any time it can be taken out and shown fairly freely front and back, and then once part of the packet is stolen away the rest still looks innocent but is ready for the instant transformation – meaning that the actual change leaves the hands clean. 

The instructions are thorough, although an overview of the method and transformation itself would have been useful before describing the individual routines. Surprisingly for such a simple trick there are three ways of performing it, either a partial or complete transformation in one or two stages. There is an entertaining option where you offer a piece of gum, sneeze and the wrapper appears to jump from around the package into the opposite hand.

A couple of provisos. Firstly, although Juicy Fruit gum is available fairly readily in the UK, it is not as widely recognised in the US. Although it would be theoretically possible to transform the supplied gimmicked Juicy Fruit prop into a more recognisable brand it would be time consuming. 

A second proviso, it appears that some of the shipped sets arrive with broken elastic threads, a fact acknowledged on the video. A spare piece of elastic is supplied and instructions provided for repairing the prop, but this is highly unsatisfactory. Although the gimmicks are well made, they are likely to fatigue and wear fairly quickly.

Review by Chris Payne. Originally published in Magicseen Magazine, issue 90